Never Make Eye Contact: how I built a beauty brand on my commute
This goes out to everyone who's ever caught the 07:08 Northern Line train going Southbound from Brent Cross. I'm sorry if you were ever unnerved by my behaviour. If it's any consolation, it was for the greater good...
HOW IT STARTED
I started myGloww by accident. I had just missed the flight for my honeymoon so I was at home feeling miserable. I decided to use some of our wedding vouchers to make myself feel better.
THE UNSPOKEN RULE
I was living in London at the time. I used the tube to commute to my day-and-sometimes-night job (more on that later). Over time, I learnt that 'never make eye contact' is the unspoken rule most Londoners agree to abide by to safeguard against unnecessary social interaction.
Being in one of the world's most diverse cities, I found that a good way to pass time on my commute was to stare at people and guess their heritage. This had to be done within one-and-three-quarter seconds - any longer, and they'd sense they were being stared at, we'd make eye contact, and then be forced to feign sudden interest in nasal spray ads until either of us got off the train.
As an artist, I've always had an appetite for colour. I was fascinated by the beautiful interplay of colours in human skin tone. I spent the next couple of years* studying human skin pigmentation and discovered the three essential elements of each person's unique skin tone.
360 SHADES
My makeup experiments continued I studied my own complexion axes and created a foundation in my perfect shade. I. felt. great.
That's me beaming when my perfect foundation shade still matched my skin tone under harsh bathroom lighting. I wore a large shirt since it was the closest thing I had to a lab coat!
I knew I had to share it. I wanted to create make-up for others that harnessed the delicately unique balance of colour in complexion. I wanted to create a foundation range with real colours from real people with enough shades for everybody to find their match.
After a very unhealthy period of work-life imbalance, I finally completed a range of 360 shades. Yep. Three-hundred-and-sixty foundation shades.
To my dismay, it wasn't long before I realised that 360 shades simply wasn't enough for everybody to find their match. Despite having well over 10 times more shades than most foundation ranges, there were still gaps that meant that some people would be left out.
This was a problem because I know first-hand how utterly deflating it can be to walk past a beauty counter and not see a single product to suit your skin tone. for years, this fuelled a negative voice that insidiously ate at my self-worth. There was absolutely no way I was going to give that negative voice a platform in myGloww by having a shade range that didn't cater to everybody.
THE PERFECT SOLUTION
Like most other problems, the answer to mine lay within the problem itself. I realised that, however you look at it, creating a range of complexion shades is an attempt to standardise individuality. The colourful interplay of a person's complexion is so infinitely detailed that an off-the-shelf solution could never do justice to it. The perfect shade i had made for myself those months ago was perfect because I made it specifically for me.
I knew in that moment that custom formulation was the only way to guarantee a uniquely uplifting make-up experience for everybody. So I got to work developing a technology that studies your skin and formulate custom make-up in colours perfect for your skin tone. Everything about myGloww is designed to elevate your wellbeing and make you feel incredible. Its purpose is to transform your beauty routine into a sublime self-affirming experience. It's more than custom make-up. It is the beginning of a beautiful journey of self love.
*Btw, I didn't spend two years on the tube. I went home and stuff.
Hello
My name is Ryder. Recently, I have left my permanent position as an SEO expert at one of the leading SEO agencies in India to work as a freelancer.
I have found mygloww.com on Twitter
I ran a quick analysis of mygloww.com and determined that we could boost your domain rating, SERPs and ultimately, your traffic and sales through one of my SEO packages.
You can see everything I have to offer here: https://www.fiverr.com/jamshednarayana
All of my packages are extremely affordable as I have just started freelancing and want to pass on a good deal for your site.
Thanks for your time and I look forward to ranking mygloww.com on Google :)
Kind regards
Ryder Reading
Hello
My name is Landon. Recently, I have left my permanent position as an SEO expert at one of the leading SEO agencies in India to work as a freelancer.
I have found mygloww.com on Instagram
I ran a quick analysis of mygloww.com and determined that we could boost your domain rating, SERPs and ultimately, your traffic and sales through one of my SEO packages.
You can see everything I have to offer here: https://www.fiverr.com/jamshednarayana
All of my packages are extremely affordable as I have just started freelancing and want to pass on a good deal for your site.
Thanks for your time and I look forward to ranking mygloww.com on Google :)
Kind regards
Landon Oswalt
gloww ✨,
We are DIRECTORIA business directory, currently, we are in the process of including new companies on our website. We have recently listed gloww ✨ on our directory (for free).
This is an excerpt of the listing:
“You’re fed up with conventional skincare. So are we. We will craft a completely personalised skincare routine for your unique skin. Featuring cleansing solutions to clear away impurities without stripping …”
You can take a look at the full listing here: — https://directoria.co/gloww-9c%a8
If you want to remove it click here: https://directoria.co/remove?ppc=YkZRb2hWTUVCVGFaMTZ6eG9pVXk=
If you want to make any changes, please, “claim your listing” by clicking on widget on the right sidebar of your listing.
Thanks.
Directoria Team.
Thanks for attending one of our past events!
As a member, we will give you exclusive deals and offers from our partners which are not available to the public.
We will be sending you a few special offers every single day for the next year.
Our partner: https://chrome.google.com
Kind regards
Allegra Events Limited
106 Arlington Road
Camden Town, London
NW1 7HP
United Kingdom
Registered in England No. 6754003
Tel: +44(0)20 7691 8800
Good day,
My name is Eric and unlike a lot of emails you might get, I wanted to instead provide you with a word of encouragement – Congratulations
What for?
Part of my job is to check out websites and the work you’ve done with mygloww.com definitely stands out.
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There is, however, a catch… more accurately, a question…
So when someone like me happens to find your site – maybe at the top of the search results (nice job BTW) or just through a random link, how do you know?
More importantly, how do you make a connection with that person?
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