Never Make Eye Contact: how I built a beauty brand on my commute
This goes out to everyone who's ever caught the 07:08 Northern Line train going Southbound from Brent Cross. I'm sorry if you were ever unnerved by my behaviour. If it's any consolation, it was for the greater good...
HOW IT STARTED
I started myGloww by accident. I had just missed the flight for my honeymoon so I was at home feeling miserable. I decided to use some of our wedding vouchers to make myself feel better.
THE UNSPOKEN RULE
I was living in London at the time. I used the tube to commute to my day-and-sometimes-night job (more on that later). Over time, I learnt that 'never make eye contact' is the unspoken rule most Londoners agree to abide by to safeguard against unnecessary social interaction.
Being in one of the world's most diverse cities, I found that a good way to pass time on my commute was to stare at people and guess their heritage. This had to be done within one-and-three-quarter seconds - any longer, and they'd sense they were being stared at, we'd make eye contact, and then be forced to feign sudden interest in nasal spray ads until either of us got off the train.
As an artist, I've always had an appetite for colour. I was fascinated by the beautiful interplay of colours in human skin tone. I spent the next couple of years* studying human skin pigmentation and discovered the three essential elements of each person's unique skin tone.
360 SHADES
My makeup experiments continued I studied my own complexion axes and created a foundation in my perfect shade. I. felt. great.
That's me beaming when my perfect foundation shade still matched my skin tone under harsh bathroom lighting. I wore a large shirt since it was the closest thing I had to a lab coat!
I knew I had to share it. I wanted to create make-up for others that harnessed the delicately unique balance of colour in complexion. I wanted to create a foundation range with real colours from real people with enough shades for everybody to find their match.
After a very unhealthy period of work-life imbalance, I finally completed a range of 360 shades. Yep. Three-hundred-and-sixty foundation shades.
To my dismay, it wasn't long before I realised that 360 shades simply wasn't enough for everybody to find their match. Despite having well over 10 times more shades than most foundation ranges, there were still gaps that meant that some people would be left out.
This was a problem because I know first-hand how utterly deflating it can be to walk past a beauty counter and not see a single product to suit your skin tone. for years, this fuelled a negative voice that insidiously ate at my self-worth. There was absolutely no way I was going to give that negative voice a platform in myGloww by having a shade range that didn't cater to everybody.
THE PERFECT SOLUTION
Like most other problems, the answer to mine lay within the problem itself. I realised that, however you look at it, creating a range of complexion shades is an attempt to standardise individuality. The colourful interplay of a person's complexion is so infinitely detailed that an off-the-shelf solution could never do justice to it. The perfect shade i had made for myself those months ago was perfect because I made it specifically for me.
I knew in that moment that custom formulation was the only way to guarantee a uniquely uplifting make-up experience for everybody. So I got to work developing a technology that studies your skin and formulate custom make-up in colours perfect for your skin tone. Everything about myGloww is designed to elevate your wellbeing and make you feel incredible. Its purpose is to transform your beauty routine into a sublime self-affirming experience. It's more than custom make-up. It is the beginning of a beautiful journey of self love.
*Btw, I didn't spend two years on the tube. I went home and stuff.
Hey, my name’s Eric and for just a second, imagine this…
- Someone does a search and winds up at mygloww.com.
- They hang out for a minute to check it out. “I’m interested… but… maybe…”
- And then they hit the back button and check out the other search results instead.
- Bottom line – you got an eyeball, but nothing else to show for it.
- There they go.
This isn’t really your fault – it happens a LOT – studies show 7 out of 10 visitors to any site disappear without leaving a trace.
But you CAN fix that.
Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know right then and there – enabling you to call that lead while they’re literally looking over your site.
CLICK HERE https://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.
Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!
Plus, now that you have their phone number, with our new SMS Text With Lead feature you can automatically start a text (SMS) conversation… so even if you don’t close a deal then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.
Strong stuff.
CLICK HERE https://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business.
You could be converting up to 100X more leads today!
Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE https://boostleadgeneration.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=mygloww.com
Hello
I am writing to recommend a great resource for your blog on mygloww.com. I hope you find it to be the right fit for your readers.
Join our JustCBD experts on a journey of insight as they expose your dominant personality traits, your inner secrets and hidden desires, purely based on your go-to vape juice flavour.
Whether you like peach, plum or papaya the flavour you choose reveals a lot about you and your personality. Although a person may like to dabble in different flavours depending on their mood, there is always that one go-to flavour that we keep going back to. That one flavour can tell us a lot about your personality and how you like to live your life.
CBD experts Nataly Komova and Kristina Shafarenko have teamed up with JustCBD to create a detailed infographic covering 20 of the most popular vape flavours and the meaning behind the flavours we choose.
Nataly Komova a nutritionist and CBD blogger has this to say “I’m always intrigued what a person’s go-to vape juice flavour is as it can reveal so much about them as a person.”
Kristina Shafarenko a psychologist and freelance writer says “The vape flavours we choose are a reflection of our personality. Flavour psychology is something that I’m incredibly passionate about and the psychology behind the vape flavours we choose is an endless source of fascination for me.”
Find out what your dominant vape fruit flavour says about you with this handy infographic.
https://justcbdstore.com/what-your-favourite-fruit-flavour-says-about-you/
ENDS ###Notes To Editors:
About JustCBD
JustCBD, strives to improve people’s daily lives with the most convenient and effective CBD products all over the world. They offer a vast selection of fast acting and powerful CBD oil as well as a passionate team of knowledgeable sales reps with exceptional customer service skills.
About Nataly Komova
Nataly is a London-based nutritionist and CBD blogger. Her passion for CBD was heightened after experiencing first-hand what CBD did to relieve her skin condition. Nataly’s aim is to spread the word about the benefits of CBD through blogging and participating in CBD and health events. In her spare time she loves jogging in the great outdoors whilst listening to her favourite playlists.
About Kristina Shafarenko
Kristina is a relationship and wellness psychologist and freelance writer. She covers a variety of topics including health & fitness, sexual wellness and relationships. When she’s not writing you can find her planning her next getaway, visiting coffee shops or relaxing at home with her cat Buddy.
Hey, this is Eric and I ran across mygloww.com a few minutes ago.
Looks great… but now what?
By that I mean, when someone like me finds your website – either through Search or just bouncing around – what happens next? Do you get a lot of leads from your site, or at least enough to make you happy?
Honestly, most business websites fall a bit short when it comes to generating paying customers. Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment.
Here’s an idea…
How about making it really EASY for every visitor who shows up to get a personal phone call you as soon as they hit your site…
You can –
Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you the moment they let you know they’re interested – so that you can talk to that lead while they’re literally looking over your site.
CLICK HERE http://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.
You’ll be amazed – the difference between contacting someone within 5 minutes versus a half-hour or more later could increase your results 100-fold.
It gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation.
That way, even if you don’t close a deal right away, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.
Pretty sweet – AND effective.
CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business.
You could be converting up to 100X more leads today!
Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=mygloww.com
We are Nutritional Products International, a global brand management company that is based in Boca Raton, FL. As a third-generation family-owned business for more than two decades, NPI specializes in helping foreign brands enter the American consumer market in a timely, profitable, and professional manner.
To achieve our success, we have developed a proprietary system called the “Evolution of Distribution,” which includes all the professional services needed to launch products in the U.S., including:
Fast Track Purchase Orders from Major Retailers
FDA and Regulatory Compliance
Warehouse/Custom Brokerage Infrastructure
Operational/Logistical Expertise
Communications, Media, and Marketing Campaigns
Import, Distribute, and Promote
Turn-key, one-stop solution
Our executives have more than 100 years of combined retail experience as well as buying for and selling to retail giants, such as Amazon and Walmart. NPI’s team has placed 100s of products on Amazon that have generated tens of millions of dollars in sales.
If we become your partner, NPI becomes your brand’s United States headquarters.
We invite you to learn more about how to get into the United States with Nutritional Products International.
Regards,
Mark
Mark Mierloi
Executive Vice President of Business Development
Nutritional Products International
150 E. Palmetto Park Blvd., Suite 800
Boca Raton, FL 33432
Cell: (386)-405-9619
Office: (561) 544-0719
Email: markm@nutricompanyinc.com
We are Nutritional Products International, a global brand management company that is based in Boca Raton, FL. As a third-generation family-owned business for more than two decades, NPI specializes in helping foreign brands enter the American consumer market in a timely, profitable, and professional manner.
To achieve our success, we have developed a proprietary system called the “Evolution of Distribution,” which includes all the professional services needed to launch products in the U.S., including:
Fast Track Purchase Orders from Major Retailers
FDA and Regulatory Compliance
Warehouse/Custom Brokerage Infrastructure
Operational/Logistical Expertise
Communications, Media, and Marketing Campaigns
Import, Distribute, and Promote
Turn-key, one-stop solution
Our executives have more than 100 years of combined retail experience as well as buying for and selling to retail giants, such as Amazon and Walmart. NPI’s team has placed 100s of products on Amazon that have generated tens of millions of dollars in sales.
If we become your partner, NPI becomes your brand’s United States headquarters.
We invite you to learn more about how to get into the United States with Nutritional Products International.
Regards,
Mark
Mark Mierloi
Executive Vice President of Business Development
Nutritional Products International
150 E. Palmetto Park Blvd., Suite 800
Boca Raton, FL 33432
Cell: (386)-405-9619
Office: (561) 544-0719
Email: markm@nutricompanyinc.com
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