Never Make Eye Contact: how I built a beauty brand on my commute
This goes out to everyone who's ever caught the 07:08 Northern Line train going Southbound from Brent Cross. I'm sorry if you were ever unnerved by my behaviour. If it's any consolation, it was for the greater good...
HOW IT STARTED
I started myGloww by accident. I had just missed the flight for my honeymoon so I was at home feeling miserable. I decided to use some of our wedding vouchers to make myself feel better.
THE UNSPOKEN RULE
I was living in London at the time. I used the tube to commute to my day-and-sometimes-night job (more on that later). Over time, I learnt that 'never make eye contact' is the unspoken rule most Londoners agree to abide by to safeguard against unnecessary social interaction.
Being in one of the world's most diverse cities, I found that a good way to pass time on my commute was to stare at people and guess their heritage. This had to be done within one-and-three-quarter seconds - any longer, and they'd sense they were being stared at, we'd make eye contact, and then be forced to feign sudden interest in nasal spray ads until either of us got off the train.
As an artist, I've always had an appetite for colour. I was fascinated by the beautiful interplay of colours in human skin tone. I spent the next couple of years* studying human skin pigmentation and discovered the three essential elements of each person's unique skin tone.
360 SHADES
My makeup experiments continued I studied my own complexion axes and created a foundation in my perfect shade. I. felt. great.
That's me beaming when my perfect foundation shade still matched my skin tone under harsh bathroom lighting. I wore a large shirt since it was the closest thing I had to a lab coat!
I knew I had to share it. I wanted to create make-up for others that harnessed the delicately unique balance of colour in complexion. I wanted to create a foundation range with real colours from real people with enough shades for everybody to find their match.
After a very unhealthy period of work-life imbalance, I finally completed a range of 360 shades. Yep. Three-hundred-and-sixty foundation shades.
To my dismay, it wasn't long before I realised that 360 shades simply wasn't enough for everybody to find their match. Despite having well over 10 times more shades than most foundation ranges, there were still gaps that meant that some people would be left out.
This was a problem because I know first-hand how utterly deflating it can be to walk past a beauty counter and not see a single product to suit your skin tone. for years, this fuelled a negative voice that insidiously ate at my self-worth. There was absolutely no way I was going to give that negative voice a platform in myGloww by having a shade range that didn't cater to everybody.
THE PERFECT SOLUTION
Like most other problems, the answer to mine lay within the problem itself. I realised that, however you look at it, creating a range of complexion shades is an attempt to standardise individuality. The colourful interplay of a person's complexion is so infinitely detailed that an off-the-shelf solution could never do justice to it. The perfect shade i had made for myself those months ago was perfect because I made it specifically for me.
I knew in that moment that custom formulation was the only way to guarantee a uniquely uplifting make-up experience for everybody. So I got to work developing a technology that studies your skin and formulate custom make-up in colours perfect for your skin tone. Everything about myGloww is designed to elevate your wellbeing and make you feel incredible. Its purpose is to transform your beauty routine into a sublime self-affirming experience. It's more than custom make-up. It is the beginning of a beautiful journey of self love.
*Btw, I didn't spend two years on the tube. I went home and stuff.
Hi, my name is Eric and I’m betting you’d like your website mygloww.com to generate more leads.
Here’s how:
Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you as soon as they say they’re interested – so that you can talk to that lead while they’re still there at mygloww.com.
Talk With Web Visitor – CLICK HERE http://boostleadgeneration.com for a live demo now.
And now that you’ve got their phone number, our new SMS Text With Lead feature enables you to start a text (SMS) conversation – answer questions, provide more info, and close a deal that way.
If they don’t take you up on your offer then, just follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.
CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business.
The difference between contacting someone within 5 minutes versus a half-hour means you could be converting up to 100X more leads today!
Try Talk With Web Visitor and get more leads now.
Eric
PS: The studies show 7 out of 10 visitors don’t hang around – you can’t afford to lose them!
Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=mygloww.com
Hey, this is Eric and I ran across mygloww.com a few minutes ago.
Looks great… but now what?
By that I mean, when someone like me finds your website – either through Search or just bouncing around – what happens next? Do you get a lot of leads from your site, or at least enough to make you happy?
Honestly, most business websites fall a bit short when it comes to generating paying customers. Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment.
Here’s an idea…
How about making it really EASY for every visitor who shows up to get a personal phone call you as soon as they hit your site…
You can –
Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you the moment they let you know they’re interested – so that you can talk to that lead while they’re literally looking over your site.
CLICK HERE http://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.
You’ll be amazed – the difference between contacting someone within 5 minutes versus a half-hour or more later could increase your results 100-fold.
It gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation.
That way, even if you don’t close a deal right away, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.
Pretty sweet – AND effective.
CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business.
You could be converting up to 100X more leads today!
Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=mygloww.com
We are Nutritional Products International, a global brand management company that is based in Boca Raton, FL. As a third-generation family-owned business for more than two decades, NPI specializes in helping foreign brands enter the American consumer market in a timely, profitable, and professional manner.
To achieve our success, we have developed a proprietary system called the “Evolution of Distribution,” which includes all the professional services needed to launch products in the U.S., including:
Fast Track Purchase Orders from Major Retailers
FDA and Regulatory Compliance
Warehouse/Custom Brokerage Infrastructure
Operational/Logistical Expertise
Communications, Media, and Marketing Campaigns
Import, Distribute, and Promote
Turn-key, one-stop solution
Our executives have more than 100 years of combined retail experience as well as buying for and selling to retail giants, such as Amazon and Walmart. NPI’s team has placed 100s of products on Amazon that have generated tens of millions of dollars in sales.
If we become your partner, NPI becomes your brand’s United States headquarters.
We invite you to learn more about how to get into the United States with Nutritional Products International.
Regards,
Mark
Mark Mierloi
Executive Vice President of Business Development
Nutritional Products International
150 E. Palmetto Park Blvd., Suite 800
Boca Raton, FL 33432
Cell: (386)-405-9619
Office: (561) 544-0719
Email: markm@nutricompanyinc.com
Hey there, I just found your site, quick question…
My name’s Eric, I found mygloww.com after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well.
So here’s my question – what happens AFTER someone lands on your site? Anything?
Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever.
That means that all the work and effort you put into getting them to show up, goes down the tubes.
Why would you want all that good work – and the great site you’ve built – go to waste?
Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.
But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket?
You can – thanks to revolutionary new software that can literally make that first call happen NOW.
Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site.
You know, strike when the iron’s hot!
CLICK HERE http://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.
When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!
That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them.
Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility.
Just this alone could be a game changer to make your website even more effective.
Strike when the iron’s hot!
CLICK HERE http://boostleadgeneration.com to learn more about everything Talk With Web Visitor can do for your business – you’ll be amazed.
Thanks and keep up the great work!
Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
It even includes International Long Distance Calling.
Stop wasting money chasing eyeballs that don’t turn into paying customers.
CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=mygloww.com
Hey, this is Eric and I ran across mygloww.com a few minutes ago.
Looks great… but now what?
By that I mean, when someone like me finds your website – either through Search or just bouncing around – what happens next? Do you get a lot of leads from your site, or at least enough to make you happy?
Honestly, most business websites fall a bit short when it comes to generating paying customers. Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment.
Here’s an idea…
How about making it really EASY for every visitor who shows up to get a personal phone call you as soon as they hit your site…
You can –
Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you the moment they let you know they’re interested – so that you can talk to that lead while they’re literally looking over your site.
CLICK HERE http://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.
You’ll be amazed – the difference between contacting someone within 5 minutes versus a half-hour or more later could increase your results 100-fold.
It gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation.
That way, even if you don’t close a deal right away, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.
Pretty sweet – AND effective.
CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business.
You could be converting up to 100X more leads today!
Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=mygloww.com
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