Never Make Eye Contact: how I built a beauty brand on my commute
This goes out to everyone who's ever caught the 07:08 Northern Line train going Southbound from Brent Cross. I'm sorry if you were ever unnerved by my behaviour. If it's any consolation, it was for the greater good...
HOW IT STARTED
I started myGloww by accident. I had just missed the flight for my honeymoon so I was at home feeling miserable. I decided to use some of our wedding vouchers to make myself feel better.
THE UNSPOKEN RULE
I was living in London at the time. I used the tube to commute to my day-and-sometimes-night job (more on that later). Over time, I learnt that 'never make eye contact' is the unspoken rule most Londoners agree to abide by to safeguard against unnecessary social interaction.
Being in one of the world's most diverse cities, I found that a good way to pass time on my commute was to stare at people and guess their heritage. This had to be done within one-and-three-quarter seconds - any longer, and they'd sense they were being stared at, we'd make eye contact, and then be forced to feign sudden interest in nasal spray ads until either of us got off the train.
As an artist, I've always had an appetite for colour. I was fascinated by the beautiful interplay of colours in human skin tone. I spent the next couple of years* studying human skin pigmentation and discovered the three essential elements of each person's unique skin tone.
360 SHADES
My makeup experiments continued I studied my own complexion axes and created a foundation in my perfect shade. I. felt. great.
That's me beaming when my perfect foundation shade still matched my skin tone under harsh bathroom lighting. I wore a large shirt since it was the closest thing I had to a lab coat!
I knew I had to share it. I wanted to create make-up for others that harnessed the delicately unique balance of colour in complexion. I wanted to create a foundation range with real colours from real people with enough shades for everybody to find their match.
After a very unhealthy period of work-life imbalance, I finally completed a range of 360 shades. Yep. Three-hundred-and-sixty foundation shades.
To my dismay, it wasn't long before I realised that 360 shades simply wasn't enough for everybody to find their match. Despite having well over 10 times more shades than most foundation ranges, there were still gaps that meant that some people would be left out.
This was a problem because I know first-hand how utterly deflating it can be to walk past a beauty counter and not see a single product to suit your skin tone. for years, this fuelled a negative voice that insidiously ate at my self-worth. There was absolutely no way I was going to give that negative voice a platform in myGloww by having a shade range that didn't cater to everybody.
THE PERFECT SOLUTION
Like most other problems, the answer to mine lay within the problem itself. I realised that, however you look at it, creating a range of complexion shades is an attempt to standardise individuality. The colourful interplay of a person's complexion is so infinitely detailed that an off-the-shelf solution could never do justice to it. The perfect shade i had made for myself those months ago was perfect because I made it specifically for me.
I knew in that moment that custom formulation was the only way to guarantee a uniquely uplifting make-up experience for everybody. So I got to work developing a technology that studies your skin and formulate custom make-up in colours perfect for your skin tone. Everything about myGloww is designed to elevate your wellbeing and make you feel incredible. Its purpose is to transform your beauty routine into a sublime self-affirming experience. It's more than custom make-up. It is the beginning of a beautiful journey of self love.
*Btw, I didn't spend two years on the tube. I went home and stuff.
Hello, my name’s Eric and I just ran across your website at mygloww.com…
I found it after a quick search, so your SEO’s working out…
Content looks pretty good…
One thing’s missing though…
A QUICK, EASY way to connect with you NOW.
Because studies show that a web lead like me will only hang out a few seconds – 7 out of 10 disappear almost instantly, Surf Surf Surf… then gone forever.
I have the solution:
Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. You’ll know immediately they’re interested and you can call them directly to TALK with them – literally while they’re still on the web looking at your site.
CLICK HERE http://jumboleadmagnet.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works and even give it a try… it could be huge for your business.
Plus, now that you’ve got that phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation pronto… which is so powerful, because connecting with someone within the first 5 minutes is 100 times more effective than waiting 30 minutes or more later.
The new text messaging feature lets you follow up regularly with new offers, content links, even just follow up notes to build a relationship.
Everything I’ve just described is extremely simple to implement, cost-effective, and profitable.
CLICK HERE http://jumboleadmagnet.com to discover what Talk With Web Visitor can do for your business, potentially converting up to 100X more eyeballs into leads today!
Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://jumboleadmagnet.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://jumboleadmagnet.com/unsubscribe.aspx?d=mygloww.com
My name’s Eric and I just came across your website – mygloww.com – in the search results.
Here’s what that means to me…
Your SEO’s working.
You’re getting eyeballs – mine at least.
Your content’s pretty good, wouldn’t change a thing.
BUT…
Eyeballs don’t pay the bills.
CUSTOMERS do.
And studies show that 7 out of 10 visitors to a site like mygloww.com will drop by, take a gander, and then head for the hills without doing anything else.
It’s like they never were even there.
You can fix this.
You can make it super-simple for them to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket… thanks to Talk With Web Visitor.
Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know immediately – so you can talk to that lead immediately… without delay… BEFORE they head for those hills.
CLICK HERE http://talkwithwebtraffic.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.
Now it’s also true that when reaching out to hot leads, you MUST act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!
That’s what makes our new SMS Text With Lead feature so powerful… you’ve got their phone number, so now you can start a text message (SMS) conversation with them… so even if they don’t take you up on your offer right away, you continue to text them new offers, new content, and new reasons to do business with you.
This could change everything for you and your business.
CLICK HERE http://talkwithwebtraffic.com to learn more about everything Talk With Web Visitor can do and start turing eyeballs into money.
Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
It even includes International Long Distance Calling.
Paying customers are out there waiting.
Starting connecting today by CLICKING HERE http://talkwithwebtraffic.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://talkwithwebtraffic.com/unsubscribe.aspx?d=mygloww.com
Good Afternoon,
My name is Megan, from Akira – I just noticed your website through your Entireweb Website Listing, and wanted to get in touch with you right away.
We have a special offer for your website today, and that is 1st Page Rankings in all major search engines (That’s Google, Yahoo and Bing) + social media and video commercial advertising starting at just $28.99 which I am ABSOLUTELY certain will benefit your website and business, by bringing you LOTS of new customers, very very quickly.
Visit www.joinakira.com if you want your website to be at the TOP of Google, Yahoo and Bing, AND we can get you started immediately. Or visit www.joinakira.com/11yearexclusive.html in the next 12 hours for a HUGE half price offer + your 2nd year free of charge.
I look forward to hearing back from you.
Cheers!
Megan
Executive Page One Relations
Akira Team
Cool website!
My name’s Eric, and I just found your site – mygloww.com – while surfing the net. You showed up at the top of the search results, so I checked you out. Looks like what you’re doing is pretty cool.
But if you don’t mind me asking – after someone like me stumbles across mygloww.com, what usually happens?
Is your site generating leads for your business?
I’m guessing some, but I also bet you’d like more… studies show that 7 out 10 who land on a site wind up leaving without a trace.
Not good.
Here’s a thought – what if there was an easy way for every visitor to “raise their hand” to get a phone call from you INSTANTLY… the second they hit your site and said, “call me now.”
You can –
Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re literally looking over your site.
CLICK HERE http://talkwithwebtraffic.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.
Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!
That’s why we built out our new SMS Text With Lead feature… because once you’ve captured the visitor’s phone number, you can automatically start a text message (SMS) conversation.
Think about the possibilities – even if you don’t close a deal then and there, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.
Wouldn’t that be cool?
CLICK HERE http://talkwithwebtraffic.com to discover what Talk With Web Visitor can do for your business.
You could be converting up to 100X more leads today!
Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://talkwithwebtraffic.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://talkwithwebtraffic.com/unsubscribe.aspx?d=mygloww.com
Good day,
My name is Eric and unlike a lot of emails you might get, I wanted to instead provide you with a word of encouragement – Congratulations
What for?
Part of my job is to check out websites and the work you’ve done with mygloww.com definitely stands out.
It’s clear you took building a website seriously and made a real investment of time and resources into making it top quality.
There is, however, a catch… more accurately, a question…
So when someone like me happens to find your site – maybe at the top of the search results (nice job BTW) or just through a random link, how do you know?
More importantly, how do you make a connection with that person?
Studies show that 7 out of 10 visitors don’t stick around – they’re there one second and then gone with the wind.
Here’s a way to create INSTANT engagement that you may not have known about…
Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know INSTANTLY that they’re interested – so that you can talk to that lead while they’re literally checking out mygloww.com.
CLICK HERE http://talkwithwebtraffic.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.
It could be a game-changer for your business – and it gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately (and there’s literally a 100X difference between contacting someone within 5 minutes versus 30 minutes.)
Plus then, even if you don’t close a deal right away, you can connect later on with text messages for new offers, content links, even just follow up notes to build a relationship.
Everything I’ve just described is simple, easy, and effective.
CLICK HERE http://talkwithwebtraffic.com to discover what Talk With Web Visitor can do for your business.
You could be converting up to 100X more leads today!
Eric
PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://talkwithwebtraffic.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://talkwithwebtraffic.com/unsubscribe.aspx?d=mygloww.com
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